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Baoli expands into Germany


Baoli Forklits

Baoli, a manufacturer of forklift trucks and warehouse equipment that operates in more than 80 countries around the world, is now expanding into the Germany’s logistics market with a new dealer network. The goal is to create at least 20 of them in the first year, thus bringing great benefits to the local economy in terms of costs and quality.

The perfect combination of the engineering and technology of a large global group and the attention to costs typical of products made in the Far East. These are definitely the strengths of Baoli, an important international player on the scene of forklifts and warehouse equipment, currently operating in 40 EMEA markets, which has now decided to expand its commercial network in the German market as well, thus bringing great benefits to the economy local in terms of cost and quality.

The company is going to undertake to supply a complete range of warehouse machines, namely: 3 and 4-wheels electric forklifts with capacities of 1.5 to 3.5 tons, IC forklifts of from 1.5 to 10.0 tons, pallet trucks and stackers. This is an important milestone for Baoli, which it has been able to reach after planning its expansion in the EMEA market starting from 2017 within its new headquarters in Italy. From here, over the last year, in order to achieve the ambitious goal of covering the 86 countries of the area (with approximately 600 dealers) over the next two years, the company has been focusing its efforts on three main objectives, namely: construction of a new partner network, implementation and development of a spare part and stock warehouse and further improvement of the existing after-sales service.


“The energies so lavishly spent eventually generated important results and allowed us to become even more prominent protagonists of the logistics market in the EMEA area, growing by 20% compared to 2017 – Giovanni Culici, Baoli EMEA Managing Director, emphasises.  Suffice it to say that during 2018 the company expanded its network to 40 countries in Europe, the Middle East and Africa, consolidating as many as 70 dealers in Italy and reaching key countries such as Spain, Portugal, France, the United Kingdom, the Netherlands, Belgium, Denmark, Sweden and the Czech Republic, Slovakia, Poland, Romania, Bulgaria, Croatia, Hungary, Serbia, Ukraine, Belarus, Latvia, Russia and Turkey, as well as many other countries in the area. The same goes for the spare part and stock warehouse, now at full capacity and extending on an area of ​​14 thousand square metres, with an availability of over 300 trucks ready for delivery and a dedicated spare part area of ​​11 thousand square metres”.


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