As part of its fresh corporate brand strategy, Narrow Aisle Ltd proudly introduces the redesigned company website –www.flexi.co.uk.
The website’s transformation aligns with recent updates to the company’s visual identity, presenting Narrow Aisle’s logo and marketing literature with a contemporary flair that mirrors the business’s mission, vision, and values.
Crafted to be an indispensable resource for logistics professionals tasked with supply chain optimisation, the site not only offers a comprehensive guide to the company’s top-selling Flexi articulated forklift trucks but also provides a user-friendly platform featuring a wealth of general information. This curated content aims to assist operators of storage facilities of every type and size in optimising operational performance.
Gavin Martin, Head of Business Operations at Narrow Aisle Ltd, shared insights into the brand evolution, stating, “Over the past few months, we have undertaken an extensive brand review, critically assessing our positioning within the industry. The brand pattern, visible on our assets moving forward, draws inspiration from the game ‘Tetris,’ reflecting the efficient storage solutions offered by Flexi and the organised layout of warehouses. The curves complement the ‘Flexi’ name, conveying adaptability and dynamism, symbolising the uninterrupted flow of efficiency.”
“Our new website is a crucial component in the ongoing evolution of the Flexi brand. With its modern design, enhanced functionality, and informative content, the site eloquently communicates the value that Flexis have been bringing to companies worldwide for more than three decades. The website will undergo substantial development over the next 12 months as we are committed to continuous improvement. Our launch represents the initial phase in a decisive program of changes that will enable us to elevate the iconic Flexi brand to new heights.”
