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A Diamond Investment

Red Diamond Distribution, the UK national distributor for Mitsubishi Forklifts has acquired Bristol Forklifts which covers the South West of England.

The move will allow the owners to retire whilst providing all-important continuity for one of the country’s most experienced and best respected fork lift dealerships.

Under the new structure Ian Mounce will remain as General Manager, ensuring the same level of innovative solutions and customer care that saw Bristol Forklifts win the revered Dealer of the Year Award in the FLTA Awards for Excellence.

Announcing the move, Mike Jones, managing director of RDD, said: “Acquiring Bristol Forklifts will allow us to further strengthen our route to market throughout the territory and develop what is already a hugely successful business.

“Bristol Forklifts is the South West’s leading independent provider of materials handling equipment, short and long term rental and service back-up. Our aim is to build on that success by providing the support and investment that will ensure stability and further growth.

“Mitsubishi is a world-leading brand but even the world’s finest equipment is only as good as the support behind it… and that’s where Bristol excels. The business has a large and extremely loyal customer base which is testimony to their outstanding work over more than 16 years.

“For customers, this move will mean seamless continuity of supply and of the support they expect and appreciate. For the staff at Bristol Forklifts it means job security and for RDD this investment consolidates the Mitsubishi network in the UK and demonstrates our cast-iron commitment to the Mitsubishi brand.”


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