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Sales and Service Roles Now Closer at Hoppecke UK

With the promotion of Stuart Browne to Operations Director – Sales and Service and a new engineer recruitment drive Hoppecke Industrial Batteries in the UK is initiating a change in culture. He will head up the operations side of the business with a remit covering sales, warehousing, service and rental. This new role has been created specifically to bring sales and service closer together and to ensure that service support meets customer needs both now and in the future.

Jon Bailey, who joined Hoppecke UK as managing director in October 2018, says: “Our customers’ needs are becoming ever more complex and so our offering has expanded and diversified in line with this challenge. Whether it’s new or used products, rental, refurbishment or service solutions, including on-site energy storage, we’re attuned to the issues our customers face, especially those factors that distinguish the sectors in which they operate. As such, we want to be able, as an entire organisation, to move rapidly to deliver meaningful solutions. It was clear to me that the company’s cultural mind set would benefit from putting customers at the centre of our operation. Now, our sales and service guys are close companions, working in the same office, with joint meetings and training/awareness sessions, of all which helps to bring us closer to achieving our goals.”

IT investment in 2018 enabled a series of business process upgrades to improve standards of service and maximize efficiencies within Hoppecke UK, including updating its dedicated engineering tool, SITs; the roll out of a sales app and the introduction of a new CRM system.


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